Slogan & CI

Slogan

서울시와 행복한 'ㄱ' 찾기

Happy search for ‘ㄱ’

'ㄱ' is a symbolic motif that naturally reminds us of the main symptom related to dementia: memory. 'ㄱ' is a korean alphabet that is similar in pronunciation with the korean word for 'memory'. - 'ㄱ' is the first letter of the Hangeul writing system, and therefore also refers to the policy of the dementia center to manage the disease all the way from the earliest stages. By avoiding common cliche names for organizations related to dementia, the SMCD attempts to create a totally different image of dementia to the public by giving it a completely fresh slogan " Happy search for 'ㄱ'.

CI

서울시치매센터의 심볼마크