Slogan & CI


서울시와 행복한 'ㄱ' 찾기

Happy search for ‘ㄱ’

'ㄱ' is a symbolic motif that naturally reminds us of the main symptom related to dementia: memory. 'ㄱ' is a korean alphabet that is similar in pronunciation with the korean word for 'memory'. - 'ㄱ' is the first letter of the Hangeul writing system, and therefore also refers to the policy of the dementia center to manage the disease all the way from the earliest stages. By avoiding common cliche names for organizations related to dementia, the SMCD attempts to create a totally different image of dementia to the public by giving it a completely fresh slogan " Happy search for 'ㄱ'.


서울시치매센터의 심볼마크

The meaning of the logo for the SMCD and the 25 district dementia support centers is, ‘Happy and Healthy Old Age’. We have filled the image of healthy old age into the ‘ㅊ’ of dementia, and we have expressed the space or center of hope with the yellow 'ㅁ‘ shaped box in the background. Yellow was used as the color that represents the future of hope, and blue was used to represent a peaceful and calm mind. 'Seoul Namsan' the main sophisticated font of the Seoul Metropolitan Government was used.